Innovation Maturity

Your score: Low

According to our research, 14% of B2C companies have few or no innovation practices in place. Perhaps your company views concept testing as an expensive luxury. Or maybe you just don’t see how systematic concept testing adds value to your product development.

As a low-maturity innovator, only 41% of your product launches will meet their revenue targets, on average. And only 20% of your innovation, marketing, and insights staff are satisfied with your innovation processes.

Look, we don’t blame you. While every business wants to know what their customers think, at Cambri we’ve seen firsthand how bloated RFP consultants can take months, cost tons of money, and ultimately offer little useful insight. (For instance: “We learned your customers prefer lower prices!” Fascinating.) Alternately, if you’ve tried to use self-serve online survey tools, you know you need a couple of PhDs in order to fine-tune your insight hypotheses and value propositions to get valid, actionable results.

To be honest, we built Cambri for companies exactly like yours. Innovation depends on experimentation, and we believe concept testing should lower costs, not increase them. We built Cambri because the existing concept testing tools just weren’t good enough to make the world a better place.

Go ahead and download our full innovation maturity report card here to learn about which markets and countries are leading the way in innovation. Plus, get some solid steps for integrating consumer-driven innovation into your business.

Have more questions? Get in touch and let us show you how we work.

Helsinki +358 50 461 8212
Stockholm +46 70 913 1646
Email: info@cambri.io

Thank you,

The Cambri Team
www.cambri.io